2017 has had some crazy beauty trends that has brought a transition in the Indian market, which leaves us with too many expectations from the 2018 trends. And to be very honest, I hope we come back to basics, and not add on to feather eyebrows and glitter hair. For god’s sake, who does that?
However, as per the forecast, I can assure you *deep breath* that we are not going down the drain. The upcoming trends are for the good, and they seem to be really promising in the Indian market as well.
Also, they need to stand up to the standards set in 2017, by collaborations like Gigi Hadid x Maybelline, Balmain x L’Oreal and Nars x Man Ray. And then, of course, Rihanna’s Fenty.
So here it goes.
Done and dusted with Natural makeup, now is the time for “clean” organic makeup (sic)
Put simply, clean means products that are free of harmful chemicals, parabens, sulphates, silicones which can enter your bloodstream and cause serious health problems. It is predicted, by the experts, that “clean” products will take on the stores really soon.
Japanese beauty products taking the beauty world by storm
When it comes to beauty and skin care products, no one does it better than some Korean brands, and the demand of it is not slowing down in the near future (“thanks to the glass-skin trend”). However, the Japanese beauty products are entering the market to give Korean a tough competition.
Image Courtesy: Pinterest
Less complex products, hence simplified beauty regimes
In 2018, women will be most excited by brands that sell a compacted range of products, the ones that are multi-purpose. You don’t have to stack up a lot of makeup; one thing should be able to do the work for three. Hence, products like 3 in 1s and 2 in 1s are going up the shelves, dusting off a lot of products from 2017.
Products that fight skin stressors like Pollution, Air Conditioning, Captive bacteria in the environment, and also lights emitted by our electronic devices
You will see anti-pollution skin ranges multiply (thanks to the smog in Delhi, maybe?), with a lot of other beauty products that combat environmental damage. Keeping the lifestyle of today’s women in mind, this is what we all need because, believe it or not, we are damaging our skin in front of our laptops too!
I would like to mention that these trends are according to the 2018 beauty forecast. I have just took up the responsibility to put them together for you in a crisp and readable manner.
If you would like more posts like these, give me a thumbs up in the comments section, on mail or on Instagram direct message.
Constructive criticism is always appreciated, however please don’t forget to acknowledge if you like it.
Love and Hugs